About me

Rayna Tzvetkova
Marketing communications and
public relations professional.


E-mail: rayna.tzvetkova@gmail.com

Here is my 20-seconds video presentation

Professional Experience

Outsourced marketing projects consultant – Apr. 2013 – to present
Focus on diversity and multi-cultural communications.
Groupama Corporate Communications (2014 – 03/2015) – development of Intranet portal, external communications – website, events, agencies opening. Working on projects for Publicis (development of Communication Strategy for Bourgas Municipality), BG Site 2013.

Marketing Communications Manager at SDSD – Sept. 2011  – Mar. 2013
Managing all marketing communications and campaigns activities – Europe, Far East, Americas – online and offline. Development and maintenance of the Internal Company Portal, managing of the corporate SDSD website,  SDSD Matrix product website, etc.

Corporate identity & PR consultant – Sept. 2009 – Aug. 2011
mail.bg – 10th anniversary, Netmania IT UK – Strawberry Fest, DDB Sofia, PR Manager for Alpha Bank; SDSD – Marketing Communications Manager. Founder of speed networking activities in Bulgaria.

ING Bulgaria (Wholesale Banking)
– Jun’1997 – Aug’2009

Function: Corporate/Marketing Communications Manager
Developed and implemented marketing/corporate communications strategy. Managed the communications processes – internally and externally.

Duties included: managing of all marketing communications – market research and analysis, SWOT, segmentation, internal and external corporate communications, media relations, content set up and management of ING in Bulgaria website – www.ing.bg , public affairs, community relations, sponsorship projects, event management, editor-in-chief of the internal newsletter. Member to the Crisis Management Committee of ING in Bulgaria.

Major successfully implemented projects:

  • Content set up of the website of ING in Bulgaria – external communication instrument. Set up the issuance of a local newsletter – internal communication instrument both in Bulgaria and around the C&EE region.
  • Local ING in Society initiatives -The Perperikon project – www.perperikon.bg.
  • ING in Bulgaria 10th anniversary celebrations – a project of 10 events along the lines of the ING orange concept.

Above-referred projects are 1-st prize award-winners – Perperikon – Investor in Community award for socially responsible business behaviour. Tenth anniversary project – I-st prize award Bulgarian Association for Public Relations, category “Corporate PR campaign”.

EBRD (European Bank for Reconstruction and Development)  – Sept. 95 – Dec. 96 (1+yrs)
Annual Meeting (AM) Liaison Bureau, Sofia

Organisation of the EBRD Annual Meeting in Bulgaria (1996).
Duties included: Liaison between EBRD AM Management Unit – London, UK and the Bulgarian Government authorities, managing all public relations events, organising press briefings and conferences, press monitoring.

USAID (US Agency for International Development)   – Dec. 92 – Jan. 95 (3 yrs)
Housing and Urban Development Project, Sofia, Bulgaria

Coordinator of two local government projects. Duties included: media relations, organising seminars, event management, translation and interpreting.

UK Know-How Fund, Sofia   – Jan. 91 – Dec 92 (2 yrs)

Coordinator and team member to the UK Know-How Fund local government project covering eight municipalities in Bulgaria. Duties included: Coordination between Bulgarian authorities and UK Know-How Fund representatives, managing external communication relations, translation and interpreting.


  • Master of Arts – Linguistics, English and American Literature, Sofia University ‘St. Kliment Ohridski’, Bulgaria (1985 – 1990). Main subjects – Linguistics, English and American Literature, Translation, Interpreting.
  • Marketing Communications and PR – “Excellence in Communications”. M3 Communications Group, a Hill & Knowlton Associate (2003 – 2004) Major subjects: Communication Techniques, Working with Media, Creativity and Communications, Presentation Skills, Crisis Management, Communications in Action, etc.

Professional development

  • ING Business School – Winning Communications (2005)
    Focus and impact to win mandates and influence decisions by improved communication. Development of a disciplined communication style that engages people. Influence others through communication that motivates people into action.
  • International Banking Institute, Sofia – Integrated Marketing Communications


  • English – Fluent (reading, writing, speaking)
  • French – Good (reading, writing, speaking)
  • Bulgarian – Native (reading, writing, speaking)

My Pro Bono Projects

Instagram Instagram

3 Responses to “About me”

  1. […] се с Райна Цветкова на една от прословутите сбирки на Клуб “Спри и […]

  2. Tejas Says:

    interesting blog, nice articles! keep up!

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