About me

Rayna Tzvetkova
Marketing communications and
public relations professional.

 

E-mail:    rayna.tzvetkova@gmail.com

 

Professional Experience

Corporate identity and PR, employee/employer branding, new media consultant – Sept’2009 – to present

ING Bulgaria (Wholesale Banking) - Jun’1997 – Aug’2009

Function: Corporate/Marketing Communications
Develops and implements marketing/corporate communications strategy. Manages the communications processes – internally and externally.

Duties include: managing of all marketing communications – market research and analysis, SWOT, segmentation, internal and external corporate communications, media relations, content set up and management of ING in Bulgaria website – www.ing.bg , public affairs, community relations, sponsorship projects, event management, editor-in-chief of the internal newsletter. Member to the Crisis Management Committee of ING in Bulgaria.

Major successfully implemented projects: 

• Content set up of the website of ING in Bulgaria – external communication instrument. Set up the issuance of a local newsletter – internal communication instrument both in Bulgaria and around the C&EE region.
• Local ING in Society initiatives -The Perperikon project – www.perperikon.bg – on-going.
• ING in Bulgaria 10th anniversary celebrations – a project of 10 events along the lines of the ING orange concept.

Above-referred projects are 1-st prize award-winners – Perperikon – Investor in Community award for socially responsible business behaviour. Tenth anniversary project – I-st prize award Bulgarian Association for Public Relations, category “Corporate PR campaign”.

EBRD (European Bank for Reconstruction and Development)  - Sept. 95 – Dec. 96 (1+yrs)
Annual Meeting (AM) Liaison Bureau, Sofia

Organisation of the EBRD Annual Meeting in Bulgaria (1996).
Duties included: Liaison between EBRD AM Management Unit – London, UK and the Bulgarian Government authorities, managing all public relations events, organising press briefings and conferences, press monitoring.

USAID (US Agency for International Development)   - Dec. 92 – Jan. 95 (3 yrs)
Housing and Urban Development Project, Sofia, Bulgaria

Coordinator of two local government projects. Duties included: media relations, organising seminars, event management, translation and interpreting. 

UK Know-How Fund, Sofia   - Jan. 91 – Dec 92 (2 yrs)

Coordinator and team member to the UK Know-How Fund local government project covering eight municipalities in Bulgaria. Duties included: Coordination between Bulgarian authorities and UK Know-How Fund representatives, managing external communication relations, translation and interpreting.

Education

• Master of Arts – Linguistics, English and American Literature, Sofia University ‘St. Kliment Ohridski”, Bulgaria (1985 – 1990). Main subjects – Linguistics, English and American Literature, Translation, Interpreting.
• Marketing Communications and PR – “Excellence in Communications”. M3 Communications Group, a Hill & Knowlton Associate (2003 – 2004) Major subjects: Communication Techniques, Working with Media, Creativity and Communications, Presentation Skills, Crisis Management, Communications in Action, etc.

Professional development

• ING Business School – Winning Communications (2005)
  Focus and impact to win mandates and influence decisions by improved communication. Development of a disciplined communication style that engages people. Influence others through communication that motivates people into action.
• International Banking Institute, Sofia – Integrated Marketing Communications

Languages

• English      Fluent (reading, writing, speaking)
• French       Good (reading, writing, speaking)
• Bulgarian   Native (reading, writing, speaking)
   

My 30-seconds voice    presentation